PZ
Copywriter & Marketing Strategist
pz@petezbro.com

The writing is the easy part.

Knowing what to write — that’s the work. So that’s where I spend my time: asking questions, listening, finding the thing about your product that nobody’s saying yet. Then I write the emails, ads and pages that turn strangers into customers.

How I think

Every company is sitting on one sentence that would sell more than its whole homepage. The founder says it out loud all the time — across desks, on calls, in the hallway — and has never once written it down, because it sounds too plain. Too much like just talking.

My job is to find that sentence — and have the nerve to publish it.

Track record

Twelve years.

Hundreds of companies — tech, health, e‑commerce — direct and through agencies.

Cold conversion

5% interested.

Cold email for DrChrono, selling to doctors and medical practices. The benchmark is 0–2%.

One post

4,700 overnight.

Email subscribers from a single Reddit post. Cold audience, no ad spend, one piece of writing.

Skin in the game

10,000 readers.

Built my own email list and sold $30k of products to it. Converting cold audiences with my name on the line.

Written for

LyftLogitechUdemyHelloSignRackspaceDrChronoJay AbrahamAustralian Institute of Fitness — and hundreds more

Got something good that the words aren’t carrying yet? Write to me.