The writing is the easy part.
Knowing what to write — that’s the work. So that’s where I spend my time: asking questions, listening, finding the thing about your product that nobody’s saying yet. Then I write the emails, ads and pages that turn strangers into customers.
How I think
Every company is sitting on one sentence that would sell more than its whole homepage. The founder says it out loud all the time — across desks, on calls, in the hallway — and has never once written it down, because it sounds too plain. Too much like just talking.
My job is to find that sentence — and have the nerve to publish it.
Longevity
Hundreds of companies — tech, health, e‑commerce — direct and through agencies.
Conversion
Cold email for DrChrono, selling to doctors and medical practices. The benchmark is 0–2%.
Reach
Email subscribers from a single Reddit post. Cold audience, no ad spend, one piece of writing.
Ownership
Built my own email list and sold $30k of products to it. Converting cold audiences with my name on the line.
Written for
Lyft Logitech Udemy HelloSign Rackspace Jay Abraham Australian Institute of Fitness— and hundreds more
Got something good that the words aren’t carrying yet? Write to me.